Advisory Services

Across boardrooms, a familiar chant echoes: *“We need an innovation team.”* It sounds progressive. It signals ambition. It reassures investors that you’re “serious” about the future. But here’s the uncomfortable truth: for mid-market companies, 'building an internal R&D team is often innovation theatre'. It looks good in a press release, but behind the scenes it’s slow, expensive, and rarely produces transformative results.

When small and mid-sized businesses (SMBs) talk about digital transformation, the conversation often starts with cost savings. Automate processes, streamline workflows, reduce overhead. These are valuable gains—but they’re only half the story.

Most digital health companies approach regulation with dread. The EU Medical Device Regulation (MDR) is seen as a bureaucratic box-ticking exercise — something to get through as quickly as possible. But the truth is different: **MDR can be a strategic asset**.

Traditional marketing campaigns fade quickly. A catchy slogan, a flashy ad, a banner on the high street—they grab attention, but they don’t always create lasting impact.

For years, “marketing automation” meant saving time on repetitive tasks. But the next era is far more radical — one where AI agents act as autonomous collaborators, not just background assistants.

Most organisations are drowning in data. Customer interactions, transactions, sensor feeds, employee records—the sheer volume is overwhelming. Yet for many, this data sits untouched, locked in spreadsheets or siloed systems.