Meet the Consultant: Mark Nicoll — The CEO Who Builds Solutions Before the Meeting Ends
Meet the Consultant: Mark Nicoll — The CEO Who Builds Solutions Before the Meeting Ends
Most consultants take notes in meetings.
Mark Nicoll builds products in his head.
While clients explain a challenge, Mark is already designing the architecture, mapping dependencies, stress-testing workflows, and sketching the MVP — all mentally, all in real time. And by the time the meeting ends, he’s already three steps into solution mode.
It’s not a parlour trick. It’s Mark’s superpower:
He can solve a problem — or visualise an entire product — during a single phone call.
This is the consultant SMEs and mid-cap companies meet when they step into Panamorphix Consulting. A CEO who doesn’t think in bullet points — he thinks in systems, prototypes, and outcomes.
And unlike the old-school consultants who write slides about the future, Mark builds it.
From XR to SaaS to Healthtech: A Systems Thinker Forged in the Real World
Mark’s career wasn’t born in consulting — in fact, he’ll be the first to say he’s not the textbook consultant type.
He cut his teeth in XR, SaaS, and healthtech, building, shipping, breaking, and rebuilding products long before “digital transformation” became corporate vocabulary.
Whether as CEO of Simulation Creation or co-founder of Fooh Studios, Mark didn’t just sit in the director’s chair — he built the sets, designed the systems, and often picked up the camera. (Yes, he’s a DOP and photographer, because apparently building tech companies wasn’t keeping him busy enough.)
His background is part technologist, part creative, part strategist — which is why his consulting work feels different.
He doesn’t look at problems as isolated issues.
He sees them as moving parts in a system that can be re-engineered, automated, or completely reinvented.
Seven years across frontier tech gives him the advantage most consultants lack:
He knows the mechanics behind the buzzwords.
AI, automation, XR integration, system design, product discovery, feedback loops — these aren’t theories to him. They’re muscle memory.
Not Born a Consultant — Built for the New Era of Consulting
Mark didn’t take the usual route into consulting.
No Big Four.
No management consultancy apprenticeship.
No corporate ladder.
Instead, he arrived here through convergence — the moment he realised that AI, product development, and the problems SMEs struggle with were finally aligned.
He didn’t choose consulting to observe from the sidelines.
He chose it because:
“This is the moment where people who can actually build things need to step in.”
What pushed him into the consulting space wasn’t theory — it was impact.
Especially in healthtech, where companies face:
- complex regulatory environments
- lagging technology infrastructure
- slow-to-adopt cultures
- funding pressure
- deeply flawed data pipelines
Mark realised his founder-engineer mindset could help these organisations leapfrog years of pain — not by advising from a distance, but by building alongside them.
This is consulting rewritten for a world where speed matters more than PowerPoints.
Panamorphix Consulting: Where Mark’s Thinking Becomes a System
Inside Panamorphix, Mark leads product development, systems, and strategy — the core of the Panamorphix engine.
His approach blends:
- systems thinking
- rapid ideation
- prototyping mindset
- commercial logic
- AI-enabled reasoning
Where traditional consultants write recommendations, Mark builds prototype-grade evidence.
Where transformation projects usually stall, Mark accelerates.
Where companies feel stuck, Mark sees friction waiting to be redesigned.
He doesn’t do “innovation theatre.”
He does forward motion.
What Mark Is Known For (Beyond the Quick Wit)
Mark is Panamorphix’s resident:
- rapid problem solver
- product ideator
- first-principles strategist
- prototype builder
- systems architect
Clients quickly notice the speed of his reasoning — but it’s grounded in structure.
He doesn’t throw ideas at the wall.
He builds mental simulations, verifies logic paths, identifies failure points, and creates a product route that makes commercial sense.
His wit and creative background (filmography, DOP work, and photography) aren’t side notes — they sharpen the way he sees problems.
Visual thinking becomes strategic clarity.
Narrative instinct becomes user-journey instinct.
Creative constraints become engineering elegance.
And when he’s not solving companies’ biggest problems?
He’s probably fly fishing — the meditative opposite of rapid-fire product development. But even then, he’ll tell you the river teaches systems thinking better than any MBA.
Why Mark’s Style Works for SMEs and Mid-Caps
SMEs and mid-cap companies don’t need more documentation.
They need momentum.
And this is where Mark excels.
His approach eliminates the three killers of transformation:
1. Slow thinking → replaced by instant systems logic
Mark identifies the real bottleneck behind the surface problem faster than most teams can articulate it.
2. Endless planning → replaced by rapid prototyping
If a solution can be sketched, it can be tested.
If it can be tested, it can be proven.
If it’s proven, it should be built.
3. Fear of disruption → replaced by clarity through action
Mark’s prototypes aren’t shiny toys — they’re evidence that transformation is real, possible, and profitable.
This is why healthtech teams, SaaS founders, and operational leaders gravitate toward him:
They get a partner who can see the future version of their business and explain it in plain English.
How Mark Approaches a Client Challenge (The Panamorphix Way)
Mark uses the Panamorphix systems model — Ingest → Interpret → Trigger → Learn → Refine — but he overlays his own flow:
1. Diagnose the real problem
Most companies describe symptoms, not causes.
Mark identifies the root friction instantly.
2. Build the solution mentally
Architecture, data flow, UX, commercial logic — all mapped during the conversation.
3. Prototype in the shortest possible path
If it takes more than 10 days to build the first version, it’s too slow.
4. Stress test with real users
Evidence beats assumption.
5. Scale if it works, pivot if it doesn’t
Strategy and execution converge.
Clients don’t just get advice — they get acceleration.
A Consultant Who Can Actually Build
Many consultants stop at suggestions:
- “You should improve your data pipeline.”
- “You need automation.”
- “This process needs re-engineering.”
Mark doesn’t stop.
He builds:
the data pipelinethe automation layerthe new workflowthe integrationthe user experiencethe prototype
SYSTEMS √
Because problems shouldn’t be observed.
They should be solved.
Why Mark’s Sharp, Witty Style Works at Executive Level
Executives don’t have time for jargon.
Boards don’t have time for fluff.
Operational teams don’t have time for theory.
Mark’s communication style is direct, insightful, and often disarmingly funny — because he uses wit as a diagnostic tool.
Humour lowers defences.
Clarity increases buy-in.
Speed increases trust.
That’s why he moves companies from “thinking about it” to “building it.”
The Future Mark Is Building
As CEO of Panamorphix and head of product development, Mark’s mission is simple:
Turn problems into products and complexity into clarity.
He builds tools and systems that let SMEs and mid-cap companies:
- automate faster
- innovate boldly
- reduce friction
- unlock data
- remove bottlenecks
- modernise legacy workflows
- accelerate growth
- become genuinely AI-ready
And he does it without drowning teams in 200-page presentations.
Mark represents the new era of consulting — the builder-strategist, the systems architect, the founder-operator, and the product thinker all in one.
In a world where AI changes the rules daily, he helps companies not just keep up — but get ahead.
Final Word: Why Mark Matters to Panamorphix Clients
If your business needs:
- clarity
- speed
- prototypes
- strategy that becomes reality
- solutions built, not just recommended
Mark is the consultant you want in the room.
Not because he knows buzzwords.
Not because he can talk about digital transformation.
But because he can build the future of your business while you’re still describing the problem.
That’s the Panamorphix way.
And Mark embodies it.